Professor Alessandro Signorini Presents Paper at Conference in Rome

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Professor Alessandro Signorini

Professor Alessandro Signorini

Professor Alessandro Signorini, Chair of JCU’s Business Administration Department, recently attended the Industrial Marketing and Purchasing Group’s 28th annual conference (IMP 2012), held at the Università del Sacro Cuore in Rome on September 13th-15th.

During the conference, Professor Signorini presented his paper, titled “Previous alliance relationships and effects on future acquisition performance: the case of the airline industry“.

Alessandro Signorini is Assistant Professor of Marketing at John Cabot University. During the Fall 2012 Semester, he is teaching courses in Consumer Behavior, Advertising Management, and International Marketing.