Professor Michèle Favorite's Public Relations Class Visits Bloomberg Offices
On October 17th, Professor Michèle Favorite‘s Public Relations class visited the Rome offices of Bloomberg, a financial software, data and media company headquartered in New York City. JCU students from the U.S., Italy and Serbia were welcomed by Bloomberg Bureau Chief Alessandra Migliaccio and senior investigative journalist Vernon Silver.
The visit was centered around an analysis of the strategic role played by the news and the relationship between PR and news organizations. Students learned how news wires like Bloomberg use and disseminate information. During the visit, the students and journalists discussed the impact of the news in general and watched in real time the immediate influence that U.S. government data was having on markets.
The ultra-modern design of the offices and high-tech efficiency blended beautifully with the historic setting of the building in Piazza del Popolo, near the Spanish Steps. It was a great learning experience for everyone involved.
Learn more about studying Business Administration in Rome at John Cabot University.