JCU Participates in Peer-to-Peer Facebook Global Digital Challenge

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With all the hatred that circulates online every day, what better place than social networks to communicate a message of tolerance and peace? This is the founding idea of the Peer-to-Peer Facebook Global Digital Challenge, a virtual competition co-sponsored by EdVenture Partners (EVP) and the U.S. Department of Homeland Security that engages 260 universities from 60 countries. The winners will be featured in Facebook’s campaign against extremism.

Professor Riccardo Maiolini’s E-Marketing class (MKT 340) will represent John Cabot University in the completion. The class will be assigned an EVP representative to act as a client, and will get a $2000 budget in Facebook ads. Professor Maiolini’s students are currently discussing the topic and contents they will base their campaign upon, as the campaign’s message needs to be tailored to a target audience. The top 20 teams in the competition will give a final presentation in Washington D.C., while the top 3 teams will tour the U.S. with Facebook.

John Cabot University is proud to have even a small part in seeking a solution against hatred and extremism, and to spread a message of peace and tolerance by empowering the very people that are most affected by hateful content on social media, the young.

Join us in wishing the class good luck in the competition.