The Top Five Marketing Tools: a Workshop by the Institute for Entrepreneurship

Mackenzie Garrity explains one of the top five marketing tools

Mackenzie Garrity explains one of the top five marketing tools

On Friday, October 21, 2016, the Institute for Entrepreneurship held a workshop on top five marketing tools with Mackenzie Garrity. A JCU alumna, Garrity is the CMO of Solenica, a premier Italian sustainable robotics startup, and the Founding Partner of Papavero Marketing, an Internet Marketing Consultancy that works with small to medium-sized businesses and startups in Europe and the United States.

In the day-long workshop, which is one of the two being organized by the Institute during the Fall semester, participants were taught how to use five of the top online marketing platforms: BuzzSumo, Canva, Buffer, Facebook Ads Manager, and Google Analytics. Garrity guided the students in creating a Halloween-themed marketing campaign from start to finish, from creating content to measuring audience response through analytics.

Workshop Participants

Workshop Participants

“I felt like I was part of a company,” said Marina Colasuonno, a student at JCU. “In designing a marketing strategy, I learned all the tools needed to fulfill the goals put in front of you,” she said. Brandon Flores, a senior from San Diego, agreed. “The workshop was very useful for understanding how to create content with Canva, and how to monitor the response to it. I also loved using BuzzSumo in order to find potential influencers,” he said.

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