Social Media Empowers Street Art: Ivana De Innocentis from Urban Lives
Business Professor Daniele Pica welcomed Ivana De Innocentis from Urban Lives street art project to his BUS/CMS 361-1, Social Networks and Media Management class on March 7th.
Ivana De Innocentis is a social media consultant, teacher, blogger, and the author of Urban Lives, Discovering Street Art in Italy (2017). The Urban Lives street art project’s main platform explores the world of street art both in Italy and other European countries. De Innocentis has been involved in street art for many years before launching her website and is now one of the most notable members of the underground community. The project allowed her to bring the underground street art to a wider audience attention. Today, she curates murals for festivals and public art events, organizes independent projects with artists, and speaks at conferences about her work.
Ivana shared with the class a number of “insider tips” on how to build a successful digital platform. She also noted the importance of social media management in today’s business world as well as in the art world. She addressed the negative feedback that artists sometimes encounter and the legal boundaries of street art. Ivana also recommended Galleria Varsi near Campo de’ Fiori as the best place for works of underground artists in Rome.
At the end of the lecture, Ivana discussed the Social Media Week event – one of the world’s premier conferences and industry news platforms for professionals in media, marketing, and technology held in various cities around the world throughout the year. Its mission is “to give professionals at the intersection of media, marketing and technology the insights, ideas and opportunities they need to advance themselves and their organizations in a globally connected world.” This year the Social Media Week will be held in Rome on June 11-15 at the Casa del Cinema in Villa Borghese.