Professor Thomas Aichner Becomes Associate Editor of the Journal of Global Marketing
Thomas Aichner, Associate Professor of Marketing at John Cabot University, recently took on a new leadership role at the Journal of Global Marketing, a recognized international journal published by Taylor & Francis. Thomas Aichner, who has been a member of the Editorial Review Board since January 2017, is the new Associate Editor Western Europe and will be responsible to coordinate all submissions from this region. Researchers from Western Europe are encouraged to submit their research findings from all areas of global marketing for publication consideration to the Journal of Global Marketing.
The Journal of Global Marketing is a peer-reviewed international journal dedicated to advancing cutting-edge global marketing theories and practices, emphasizing research that addresses marketing strategies and challenges that firms, industries, and public sector agencies encounter worldwide. The journal provides perspectives beyond North America and Western Europe to include Asia, the Middle East, Africa, Eastern and Central Europe, South America, and Oceania, as well as business relationships among them. The journal welcomes contributions from leading marketing and international business scholars and policymakers and it is aimed at international marketing and business scholars and practitioners.
Dr. Thomas Aichner is an Associate Professor of Marketing at John Cabot University in Rome, Italy. He holds a joint PhD in marketing from the University of Padova (Vicenza, Italy) and ESCP Europe Business School (Berlin, Germany), with the special mention of Doctor Europaeus. His research is primarily focused on country of origin, mass customization, e-commerce, social media, and disability/inclusion.