Marketing News

Meet Student Assunta Mareschi, President of the Business Club

Meet Student Assunta Mareschi, President of the Business Club

Assunta Mareschi is a junior majoring in International Business with a Minor in Marketing from Salerno. Assunta is the President of the Business Club, the VP of Student Government, and a Math tutor. 

Alumna Elisa Huang Accepted to University of Manchester M.Sc. Program

Alumna Elisa Huang Accepted to University of Manchester M.Sc. Program

Born in Rome to Chinese parents, alumna Elisa Huang graduated in 2021 with a B.A. in International Business. Elisa has recently received an unconditional offer from The University of Manchester for an M.Sc. International Fashion Marketing.

JCU Welcomes Alumna Carola Carlesi from L’Oreal Company

JCU Welcomes Alumna Carola Carlesi from L’Oreal Company

Professor Antonella Salvatore’s Retailing Applied to Fashion Industry class welcomed Alumna Carola Carlesi for a talk called "Brandstorming with L'Oreal" on February 3, 2022.

Port of Rome President Pino Musolino: Knowledge is Key

Port of Rome President Pino Musolino: Knowledge is Key

On October 25, Marketing Professor Ieva Jakobsone Bellomi welcomed Pino Musolino, President of the Ports of Rome and Lazio, as a guest lecturer to her Organizational Behavior class.

JCU Welcomes Alumna Vittoria Notarbartolo di Villarosa, Founder of V.N.V. Sculpted Jewels

JCU Welcomes Alumna Vittoria Notarbartolo di Villarosa, Founder of V.N.V. Sculpted Jewels

JCU welcomed Vittoria Notarbartolo di Villarosa, Marketing graduate and founder at V.N.V. Sculpted Jewels On September 28.

Life Lessons from Golf: Alumnus Guglielmo Della Porta

Life Lessons from Golf: Alumnus Guglielmo Della Porta

Born and raised in Rome, Italy, Guglielmo Della Porta graduated from JCU in 2021 with a B.A. in Marketing and a minor in Business Administration. Guglielmo and his golf team recently won the "Campionati Nazionali Assoluti a Squadre" championship.

Fashion Through History: A Lecture by Professor Fabrizio Conti

Fashion Through History: A Lecture by Professor Fabrizio Conti

Professor Antonella Salvatore welcomed History Professor Fabrizio Conti to her marketing course to discuss ““Fashion” through History and a Humanistic Approach.”

JCU Welcomes Rocìo Manrique, Founder of Ococo

JCU Welcomes Rocìo Manrique, Founder of Ococo

On Thursday, September 9, John Cabot University hosted Rocìo Manrique, Founder and CEO of Ococo, in the context of Professor Antonella Salvatore's course "Principles of Marketing." Ococo is a company that sells 100% biological products made of coconut water and coconut oil. 

Italian Excellence and Art: JCU Welcomes MACRO Director Luca Lo Pinto

Italian Excellence and Art: JCU Welcomes MACRO Director Luca Lo Pinto

On March 25, 2021, JCU Marketing Professor Antonella Salvatore welcomed Luca Lo Pinto, Director at MACRO (Museum of Contemporary Art of Rome), to her course “Made in Italy: the Italian Business Environment.”

Fondazione Telethon: JCU Welcomes Fundraising Director Alessandro Betti

Fondazione Telethon: JCU Welcomes Fundraising Director Alessandro Betti

Professor Antonella Salvatore welcomed Alessandro Betti, Fundraising Director at Fondazione Telethon to her course “Principles of Marketing” on March 30, 2021.

Institute for Entrepreneurship Welcomes General Manager of Bird Italy, Cristina Donofrio

Institute for Entrepreneurship Welcomes General Manager of Bird Italy, Cristina Donofrio

Professor Silvia Pulino welcomed Cristina Donofrio, General Manager of Bird Italia, to her online class MGT 498, “Strategic Management.”

Hospitality For The Future: a Challenge Launched by Entrepreneur Francesco Panella and JCU

Hospitality For The Future: a Challenge Launched by Entrepreneur Francesco Panella and JCU

Francesco Panella, owner of the  “Antica Pesa” restaurants in Rome and Brooklyn, and “Feroce” in Manhattan, known as the “restaurateur of two worlds,” has launched an educational challenge for the students of John Cabot University.

Digital Research Skills: JCU Alumnus and Founder of Vanalize Dimitri Visnadi 

Digital Research Skills: JCU Alumnus and Founder of Vanalize Dimitri Visnadi 

Professor Antonella Salvatore’s Professional Skills for Career Development class welcomed Alumnus Dimitri Visnadi for an online talk on “Digital Research Skills” on November 20, 2020. 

Human Resources in Retail: JCU Welcomes Liu Jo Company Representatives

Human Resources in Retail: JCU Welcomes Liu Jo Company Representatives

John Cabot University welcomed Liu Jo company representatives Arianna Viaggi and Elena Fregni on November 5, in the context of Professor Antonella Salvatore’s course “Retailing applied to fashion.”

Professor Thomas Aichner on 25 Years of Social Media

Professor Thomas Aichner on 25 Years of Social Media

JCU Marketing Professor Thomas Aichner recently published an article called “Twenty-Five Years of Social Media: A Review of Social Media Applications and Definitions from 1994 to 2019“ on Mary Ann Liebert, Inc., a leading independent publisher of scientific, technical, and medical content.

Dream Big, Dream Small: A Children’s Book by Visiting Professor Elissa Ruffino

Dream Big, Dream Small: A Children’s Book by Visiting Professor Elissa Ruffino

Professor Elissa Ruffino recently wrote a book entitled, Dream Big, Dream Small, dedicated to the Hon. Frank J. Guarini, former U.S. Congressman and Chairman Emeritus of the JCU Board of Trustees.

Careers in the Post COVID Era: JCU Welcomes Deloitte Risk Advisory Consultant Carolina Zappa

Careers in the Post COVID Era: JCU Welcomes Deloitte Risk Advisory Consultant Carolina Zappa

JCU Professor Antonella Salvatore welcomed Carolina Zappa, Risk Advisory Consultant at Deloitte, to her Principles of Marketing class on October 6, 2020, for a talk on Consulting Jobs & Careers in the Post COVID Era.

Professor Thomas Aichner Keynote Speaker at Mass Customization Event

Professor Thomas Aichner Keynote Speaker at Mass Customization Event

John Cabot University’s Marketing Professor Thomas Aichner was invited as a keynote speaker at the event “Mass-customization: make it real!” on September 15, 2020.

The Digital Marketing Leap Forward

The Digital Marketing Leap Forward

During these times when physical isolation has pushed the entire world online, the necessity and value of digital marketing strategies has increased even further.

Professor Thomas Aichner Becomes Associate Editor of the Journal of Global Marketing

Professor Thomas Aichner Becomes Associate Editor of the Journal of Global Marketing

Thomas Aichner, Associate Professors of Marketing at John Cabot University, recently took on a new leadership role at the Journal of Global Marketing, a recognized international journal published by Taylor & Francis. Thomas Aichner, who has been a member of the Editorial Review Board since January 2017, is the new Associate Editor Western Europe and will be responsible to coordinate all submissions from this region.