Marketing News

Professor Thomas Aichner Becomes Associate Editor of the Journal of Global Marketing

Professor Thomas Aichner Becomes Associate Editor of the Journal of Global Marketing

Thomas Aichner, Associate Professors of Marketing at John Cabot University, recently took on a new leadership role at the Journal of Global Marketing, a recognized international journal published by Taylor & Francis. Thomas Aichner, who has been a member of the Editorial Review Board since January 2017, is the new Associate Editor Western Europe and will be responsible to coordinate all submissions from this region.

Fashion Meets Social Commitment: JCU Welcomes Hollister Representatives

Fashion Meets Social Commitment: JCU Welcomes Hollister Representatives

JCU welcomed two Hollister representatives, in the context of Professor Salvatore’s course “Retailing Applied to Fashion Industry” on December 3, 2019.

Crazy4Art, A Smart Audio-guide to Experience Italian History & Art

Crazy4Art, A Smart Audio-guide to Experience Italian History & Art

JCU welcomed Irina Voytsekhovska and Raul Ricozzi of Crazy4art, in the context of Professor Antonella Salvatore’s class “Service Marketing.”

Sustainable Marketing: Student Virginia Corradini

Sustainable Marketing: Student Virginia Corradini

Born and raised in Rome, Virginia Corradini is a senior Marketing major. She has been working as Marketing Brand Manager with the local brand GRABees.

A Passion for Film: Alumna Corinna Rombi

A Passion for Film: Alumna Corinna Rombi

JCU Alumna Corinna Rombi, from Siena, Italy, majored in Communications and minored in Marketing. Today she talks about what motivated her to pursue a career in the film industry and she talks a little bit about her most recent job as an assistant for a film director shooting a series for Sky.

Alessandro Signorini: How to Support a Dream Through Fundraising

Alessandro Signorini: How to Support a Dream Through Fundraising

Marketing Professor Alessandro Signorini was invited to talk about fundraising for NGOs in the context of JCU Service Learning seminars on March 5. Prof. Signorini talked about how Fundraising for NGOs really works, what kind of projects donors are most inclined to finance, and the power of telling individual stories about those who will benefit from donations.

Carmen Luisa Coya: Insights from a Media Strategist

Carmen Luisa Coya: Insights from a Media Strategist

Media Relations Consultant Carmen Luisa Coya answered these and other questions at JCU on March 19. She was invited to give a lecture entitled “Effective Media Strategies,” in the context of Professor Antontella Salvatore's course “Retailing Applied to Fashion.”

Bernhard Schroeder, JCU’s First Visiting Professor of Entrepreneurship

Bernhard Schroeder, JCU’s First Visiting Professor of Entrepreneurship

Professor Bernhard Schroeder, Director of San Diego State University’s nationally recognized Lavin Entrepreneurship Center Director, will be teaching two courses at John Cabot University in Rome this summer in Session I. He will be teaching Introduction to Entrepreneurship and Entrepreneurial Marketing courses. 

The Business Behind Addictions: a Talk by Professor Alessandro Signorini

The Business Behind Addictions: a Talk by Professor Alessandro Signorini

Marketing professor Alessandro Signorini gave a presentation on the hidden marketing strategies of the tobacco and alcohol industries on February 19 as part of the “Prof Talks series.

A Unique Combination: Study Abroad Student Jake Madeson

A Unique Combination: Study Abroad Student Jake Madeson

Jake Madeson is a senior at St. Joseph’s University in Philadelphia. A double major in English and Marketing, Jake spent his Fall 2018 semester at John Cabot University.