Marketing News

Digital Research Skills: JCU Alumnus and Founder of Vanalize Dimitri Visnadi 

Digital Research Skills: JCU Alumnus and Founder of Vanalize Dimitri Visnadi 

Professor Antonella Salvatore’s Professional Skills for Career Development class welcomed Alumnus Dimitri Visnadi for an online talk on “Digital Research Skills” on November 20, 2020. 

Human Resources in Retail: JCU Welcomes Liu Jo Company Representatives

Human Resources in Retail: JCU Welcomes Liu Jo Company Representatives

John Cabot University welcomed Liu Jo company representatives Arianna Viaggi and Elena Fregni on November 5, in the context of Professor Antonella Salvatore’s course “Retailing applied to fashion.”

Professor Thomas Aichner on 25 Years of Social Media

Professor Thomas Aichner on 25 Years of Social Media

JCU Marketing Professor Thomas Aichner recently published an article called “Twenty-Five Years of Social Media: A Review of Social Media Applications and Definitions from 1994 to 2019“ on Mary Ann Liebert, Inc., a leading independent publisher of scientific, technical, and medical content.

Dream Big, Dream Small: A Children’s Book by Visiting Professor Elissa Ruffino

Dream Big, Dream Small: A Children’s Book by Visiting Professor Elissa Ruffino

Professor Elissa Ruffino recently wrote a book entitled, Dream Big, Dream Small, dedicated to the Hon. Frank J. Guarini, former U.S. Congressman and Chairman Emeritus of the JCU Board of Trustees.

Careers in the Post COVID Era: JCU Welcomes Deloitte Risk Advisory Consultant Carolina Zappa

Careers in the Post COVID Era: JCU Welcomes Deloitte Risk Advisory Consultant Carolina Zappa

JCU Professor Antonella Salvatore welcomed Carolina Zappa, Risk Advisory Consultant at Deloitte, to her Principles of Marketing class on October 6, 2020, for a talk on Consulting Jobs & Careers in the Post COVID Era.

Professor Thomas Aichner Keynote Speaker at Mass Customization Event

Professor Thomas Aichner Keynote Speaker at Mass Customization Event

John Cabot University’s Marketing Professor Thomas Aichner was invited as a keynote speaker at the event “Mass-customization: make it real!” on September 15, 2020.

The Digital Marketing Leap Forward

The Digital Marketing Leap Forward

During these times when physical isolation has pushed the entire world online, the necessity and value of digital marketing strategies has increased even further.

Professor Thomas Aichner Becomes Associate Editor of the Journal of Global Marketing

Professor Thomas Aichner Becomes Associate Editor of the Journal of Global Marketing

Thomas Aichner, Associate Professors of Marketing at John Cabot University, recently took on a new leadership role at the Journal of Global Marketing, a recognized international journal published by Taylor & Francis. Thomas Aichner, who has been a member of the Editorial Review Board since January 2017, is the new Associate Editor Western Europe and will be responsible to coordinate all submissions from this region.

Fashion Meets Social Commitment: JCU Welcomes Hollister Representatives

Fashion Meets Social Commitment: JCU Welcomes Hollister Representatives

JCU welcomed two Hollister representatives, in the context of Professor Salvatore’s course “Retailing Applied to Fashion Industry” on December 3, 2019.

Crazy4Art, A Smart Audio-guide to Experience Italian History & Art

Crazy4Art, A Smart Audio-guide to Experience Italian History & Art

JCU welcomed Irina Voytsekhovska and Raul Ricozzi of Crazy4art, in the context of Professor Antonella Salvatore’s class “Service Marketing.”

Sustainable Marketing: Student Virginia Corradini

Sustainable Marketing: Student Virginia Corradini

Born and raised in Rome, Virginia Corradini is a senior Marketing major. She has been working as Marketing Brand Manager with the local brand GRABees.

A Passion for Film: Alumna Corinna Rombi

A Passion for Film: Alumna Corinna Rombi

JCU Alumna Corinna Rombi, from Siena, Italy, majored in Communications and minored in Marketing. Today she talks about what motivated her to pursue a career in the film industry and she talks a little bit about her most recent job as an assistant for a film director shooting a series for Sky.

Alessandro Signorini: How to Support a Dream Through Fundraising

Alessandro Signorini: How to Support a Dream Through Fundraising

Marketing Professor Alessandro Signorini was invited to talk about fundraising for NGOs in the context of JCU Service Learning seminars on March 5. Prof. Signorini talked about how Fundraising for NGOs really works, what kind of projects donors are most inclined to finance, and the power of telling individual stories about those who will benefit from donations.

Carmen Luisa Coya: Insights from a Media Strategist

Carmen Luisa Coya: Insights from a Media Strategist

Media Relations Consultant Carmen Luisa Coya answered these and other questions at JCU on March 19. She was invited to give a lecture entitled “Effective Media Strategies,” in the context of Professor Antonella Salvatore's course “Retailing Applied to Fashion.”

Bernhard Schroeder, JCU’s First Visiting Professor of Entrepreneurship

Bernhard Schroeder, JCU’s First Visiting Professor of Entrepreneurship

Professor Bernhard Schroeder, Director of San Diego State University’s nationally recognized Lavin Entrepreneurship Center Director, will be teaching two courses at John Cabot University in Rome this summer in Session I. He will be teaching Introduction to Entrepreneurship and Entrepreneurial Marketing courses.