Business and Marketing News

Fondazione Telethon: JCU Welcomes Fundraising Director Alessandro Betti

Fondazione Telethon: JCU Welcomes Fundraising Director Alessandro Betti

Professor Antonella Salvatore welcomed Alessandro Betti, Fundraising Director at Fondazione Telethon to her course “Principles of Marketing” on March 30, 2021.

JCU Welcomes FOCSIV EU Programme Manager Eva Pastorelli

JCU Welcomes FOCSIV EU Programme Manager Eva Pastorelli

On March 19, 2021, Marketing Professor Antonella Salvatore welcomed Eva Pastorelli, European Programme Manager at FOCSIV, to her “Professional Skills for Career Development” class.

JCU Welcomes Alumnus and Alliance Director at Ernst & Young Fares Sheik

JCU Welcomes Alumnus and Alliance Director at Ernst & Young Fares Sheik

Marketing Professor Antonella Salvatore welcomed JCU Alumnus Fares Sheik to her class “Professional Skills for Career Development” on February 26, 2021. Fares is Alliance Director of EMEIA at Ernst and Young (EY), a multinational professional services network that provides consulting, assurance, tax, and transaction assistance to its clients.

Hospitality For The Future: a Challenge Launched by Entrepreneur Francesco Panella and JCU

Hospitality For The Future: a Challenge Launched by Entrepreneur Francesco Panella and JCU

Francesco Panella, owner of the  “Antica Pesa” restaurants in Rome and Brooklyn, and “Feroce” in Manhattan, known as the “restaurateur of two worlds,” has launched an educational challenge for the students of John Cabot University.

JCU Welcomes Camicia on Demand Co-Founder and CEO Alessandro Ghezzi

JCU Welcomes Camicia on Demand Co-Founder and CEO Alessandro Ghezzi

Professors Antonella Salvatore and Riccardo Maiolini welcome Alessandro Ghezzi, co-founder and CEO of Camicia On Demand, to their online classes.

Professor Riccardo Maiolini on Digitalization of Social Enterprises

Professor Riccardo Maiolini on Digitalization of Social Enterprises

Recently, Italy’s most famous nonprofit journal Vita published an article dedicated to the transformative research that Professor Maiolini conducted with two colleagues from the University of Bologna regarding the digitalization of social enterprises.

Improve Google Rankings: JCU Welcomes Head of SEO for Agentur Emilian

Improve Google Rankings: JCU Welcomes Head of SEO for Agentur Emilian

Jan Buckard, Head of SEO of Agentur Emilian, an online marketing agency from Berlin, Germany, gave a lecture on how to get on top of Google’s search results as part of Professor Thomas Aichner’ s E-Marketing class at John Cabot University.

Getting Market Ready: Latin & Code Co-founder Melissa Rautenberg

Getting Market Ready: Latin & Code Co-founder Melissa Rautenberg

On November 12, 2020, Professor Silvia Pulino, Director of the JCU Institute of Entrepreneurship hosted Senior Inbound Strategist and Latin & Code Co-founder Melissa Rautenberg for an online talk on how to be market ready for investors.

Building a Brand Foundation: JCU Welcomes Brand Strategist Steven Picanza

Building a Brand Foundation: JCU Welcomes Brand Strategist Steven Picanza

JCU Business Administration Professor Silvia Pulino welcomed US Brand Strategy and Management expert Steven Picanza for a Zoom talk on building a solid Brand Foundation, on October 14, 2020.

JCU Welcomes Paolo Petrocelli from Rome Opera House

JCU Welcomes Paolo Petrocelli from Rome Opera House

Professor Antonella Salvatore welcomed Paolo Petrocelli to her class, “Made in Italy: the Italian Business Environment.” on February 11, 2020.

Professor Thomas Aichner Becomes Associate Editor of the Journal of Global Marketing

Professor Thomas Aichner Becomes Associate Editor of the Journal of Global Marketing

Thomas Aichner, Associate Professors of Marketing at John Cabot University, recently took on a new leadership role at the Journal of Global Marketing, a recognized international journal published by Taylor & Francis. Thomas Aichner, who has been a member of the Editorial Review Board since January 2017, is the new Associate Editor Western Europe and will be responsible to coordinate all submissions from this region.

Crazy4Art, A Smart Audio-guide to Experience Italian History & Art

Crazy4Art, A Smart Audio-guide to Experience Italian History & Art

JCU welcomed Irina Voytsekhovska and Raul Ricozzi of Crazy4art, in the context of Professor Antonella Salvatore’s class “Service Marketing.”

Professional Experience at DayBreakHotels.com: Alumni Kassym Kabylgali and Marco Canepa

Professional Experience at DayBreakHotels.com: Alumni Kassym Kabylgali and Marco Canepa

Alumni Kassym Kabylgali and Marco Canepa represented DayBreakHotels.com in Professor Antonella Salvatore’s “Retailing Applied to Fashion Industry” class.

JCU Welcomes Marketing Professor Thomas Aichner

JCU Welcomes Marketing Professor Thomas Aichner

Dr. Aichner is an Associate Professor of Marketing at JCU. He holds a joint PhD in marketing from the University of Padova and ESCP Europe Business School.

The Last Judgement Workshop: JCU Welcomes Nicola Sapio of Artainment

The Last Judgement Workshop: JCU Welcomes Nicola Sapio of Artainment

The JCU Institute for Entrepreneurship and the Center for Career Services invited Nicola Sapio, Communication & Marketing Director of Artainment Worldwide Shows, to be the guest speaker at “The Last Judgement Workshop - The Sistine Chapel Immersive Show”. The workshop focused on the creation process, the technological innovation, the marketing strategy and the creative effort of Giudizio Universale - The Sistine Chapel Immersive Show.