Business and Marketing News

Professor Alessandro Feri Participates in 17th Global Brand Conference in Scotland

Professor Alessandro Feri Participates in 17th Global Brand Conference in Scotland

JCU Marketing Professor Alessandro Feri recently co-organized and participated in the 17th Global Brand Conference held at Edinburgh Napier University in Scotland. 

Embrace Every Opportunity: Professor Anna Fiorentino

Embrace Every Opportunity: Professor Anna Fiorentino

Professor Anna Fiorentino joined JCU in 2020. She holds a Masters’ degree in Management of Innovation and a Ph.D. in Business Administration.

JCU Student Davide Ebraheem at Italgas: The Powerhouse Behind Italy’s Energy Supply

JCU Student Davide Ebraheem at Italgas: The Powerhouse Behind Italy’s Energy Supply

On June 15, 2023, John Cabot University student Davide Ebraheem, a Marketing major and Entrepreneurship minor, took part in the event "People Power", hosted by Italgas, the renowned Italian energy company.

Student Assunta Mareschi Participates in Enactus Training Event

Student Assunta Mareschi Participates in Enactus Training Event

Student Assunta Mareschi spoke on a panel at the Enactus training event on February 28th, where she discussed her experience in leadership.

Define, Create, Craft, Amplify: Alumna Emily Rosu on Caffeina

Define, Create, Craft, Amplify: Alumna Emily Rosu on Caffeina

Professor Antonella Salvatore welcomed alumna Emily Rosu to her Principles of Marketing class for a talk called "Marketing Strategies of a Digital Agency with Caffeina.”

Professor Alina Sorgner Launches Frank J. Guarini School of Business Research Workshops

Professor Alina Sorgner Launches Frank J. Guarini School of Business Research Workshops

The JCU Department of Business Administration held the first edition of the Frank J. Guarini School of Business’ series of research workshops, organized by Professor Alina Sorgner. Students from various disciplines presented research projects to foster academic discussion.

JCU and PWA Host Special Class on Fashion and Sustainability

JCU and PWA Host Special Class on Fashion and Sustainability

On Wednesday, February 16, John Cabot University hosted the special class “Fashion and Sustainability” in the context of Professor Antonella Salvatore’s course, “Retailing Applied to Fashion Industry.”

Alumna Monica Lungeanu Discusses Brand Management for PepsiCo

Alumna Monica Lungeanu Discusses Brand Management for PepsiCo

Alumna Monica Ioana Lungeanu holds a B.A. in Media Studies and Marketing from JCU, as well as a M.A. in Filmmaking Producing from Goldsmiths, University of London. After working as a Junior Brand Manager at PepsiCo, Monica is now the General Manager of URS (United Registrar of Systems Ltd), a British consulting firm for quality assurance in Bucharest, Romania.

Reviving Iconic Luxury Brands: JCU Institute for Entrepreneurship Welcomes Stephen Julius

Reviving Iconic Luxury Brands: JCU Institute for Entrepreneurship Welcomes Stephen Julius

On February 2, 2022, the JCU Institute for Entrepreneurship welcomed Stephen Julius for a talk called “Reviving Distressed, Iconic Luxury Brands.” Julius is Founder and CEO at Stellican Ltd, a London-based business that focuses on acquiring bankrupt or distressed luxury brands and re-launching them for exceptional returns.

Monetizing the Startup: Federico Giordani Discusses Venture Capital

Monetizing the Startup: Federico Giordani Discusses Venture Capital

On November 18, Business Professor Silvia Pulino welcomed alumnus Federico Giordani, Investment Analyst at Archangel AdVenture, for a talk called “Monetizing the Startup: The Financial Component.”

Decentralized Internet: JCU Welcomes Costanza Gallo for a Lecture

Decentralized Internet: JCU Welcomes Costanza Gallo for a Lecture

The JCU Institute for Entrepreneurship invited Costanza Gallo, Community Manager for Golem Network, for a lecture on decentralized computing power and resources on October 20, 2021.

JCU Welcomes Jessica Cordova Kramer (CEO of Lemonada Media) for a Lecture on Podcasts

JCU Welcomes Jessica Cordova Kramer (CEO of Lemonada Media) for a Lecture on Podcasts

The JCU Institute for Entrepreneurship invited Jessica Cordova Kramer, CEO and Co-Founder of Lemonada Media, to an online-lecture called “Podcasting 101: How to Build a Business Out of It” on October 12, 2021. Cordova Kramer worked as a pro-bono Wall Street lawyer who later became a teacher for Teach for America and Teach for All.

Promoting Rimini as “The Italian Capital of Happiness”

Promoting Rimini as “The Italian Capital of Happiness”

On September 23, Professor Antonella Salvatore hosted a special class in the context of the Continuing Education program “Marketing, Neuroscienze e Digitale” to discuss Service Marketing and the case study of Rimini.

Fondazione Telethon: JCU Welcomes Fundraising Director Alessandro Betti

Fondazione Telethon: JCU Welcomes Fundraising Director Alessandro Betti

Professor Antonella Salvatore welcomed Alessandro Betti, Fundraising Director at Fondazione Telethon to her course “Principles of Marketing” on March 30, 2021.

JCU Welcomes FOCSIV EU Programme Manager Eva Pastorelli

JCU Welcomes FOCSIV EU Programme Manager Eva Pastorelli

On March 19, 2021, Marketing Professor Antonella Salvatore welcomed Eva Pastorelli, European Programme Manager at FOCSIV, to her “Professional Skills for Career Development” class.

JCU Welcomes Alumnus and Alliance Director at Ernst & Young Fares Sheik

JCU Welcomes Alumnus and Alliance Director at Ernst & Young Fares Sheik

Marketing Professor Antonella Salvatore welcomed JCU Alumnus Fares Sheik to her class “Professional Skills for Career Development” on February 26, 2021. Fares is Alliance Director of EMEIA at Ernst and Young (EY), a multinational professional services network that provides consulting, assurance, tax, and transaction assistance to its clients.

Hospitality For The Future: a Challenge Launched by Entrepreneur Francesco Panella and JCU

Hospitality For The Future: a Challenge Launched by Entrepreneur Francesco Panella and JCU

Francesco Panella, owner of the  “Antica Pesa” restaurants in Rome and Brooklyn, and “Feroce” in Manhattan, known as the “restaurateur of two worlds,” has launched an educational challenge for the students of John Cabot University.

JCU Welcomes Camicia on Demand Co-Founder and CEO Alessandro Ghezzi

JCU Welcomes Camicia on Demand Co-Founder and CEO Alessandro Ghezzi

Professors Antonella Salvatore and Riccardo Maiolini welcome Alessandro Ghezzi, co-founder and CEO of Camicia On Demand, to their online classes.

Professor Riccardo Maiolini on Digitalization of Social Enterprises

Professor Riccardo Maiolini on Digitalization of Social Enterprises

Recently, Italy’s most famous nonprofit journal Vita published an article dedicated to the transformative research that Professor Maiolini conducted with two colleagues from the University of Bologna regarding the digitalization of social enterprises.

Improve Google Rankings: JCU Welcomes Head of SEO for Agentur Emilian

Improve Google Rankings: JCU Welcomes Head of SEO for Agentur Emilian

Jan Buckard, Head of SEO of Agentur Emilian, an online marketing agency from Berlin, Germany, gave a lecture on how to get on top of Google’s search results as part of Professor Thomas Aichner’ s E-Marketing class at John Cabot University.