Business and Marketing News

Digital Marketing in the Luxury Field: Alumna Eleonora Costantini

Digital Marketing in the Luxury Field: Alumna Eleonora Costantini

Alumna Eleonora Costantini (Class of 2017) was invited to JCU to discuss her experience as a young professional working at Brioni fashion house.

Promoting Social Entrepreneurship: JCU Welcomes Dr. Nir Tsuk

Promoting Social Entrepreneurship: JCU Welcomes Dr. Nir Tsuk

John Cabot University welcomed Dr. Nir Tsuk, Social Entrepreneurship and Impact Investment Professor at New York University and Osaka University on Tuesday, April 9, 2019. The lecture was sponsored by the JCU Institute for Entrepreneurship and the Center for Career Services, and it was aimed at illustrating the meaning of social innovation and entrepreneurship.

Caffè Con Vista: The Coffee Cup With a Roman View

Caffè Con Vista: The Coffee Cup With a Roman View

Caffè Con Vista is an Italian brand that produces coffee cups which combine Italian tradition with art. Francesca Jacobone, Ely Rozenberg, and Stephen Paul Schneider were invited to John Cabot University for a lecture on Caffè Con Vista's brand within Prof. Salvatore's course "Made in Italy: the Italian Business Environment" on March 6. 

Competitive Models in the Pharmaceutical Industry: JCU Welcomes Representatives of So.Farma.Morra

Competitive Models in the Pharmaceutical Industry: JCU Welcomes Representatives of So.Farma.Morra

Prof. Antonella Salvatore welcomed representatives of the pharmaceutical company So.Farma.Morra to her course “Made in Italy: the Italian Business Environment,” on Monday, February 25. Founded by Alessandro Morra in 1980, So.Farma.Morra started as a small business in southern Italy. It has now turned into a large group that incorporates other companies, each specialized in a specific branch, including pharmaceutical distribution to pharmacies, import, export, communication, and marketing.

JCU Enactus Team Goes to Silicon Valley

JCU Enactus Team Goes to Silicon Valley

The JCU Enactus team goes to Silicon Valley to represent John Cabot University at the Enactus World Cup, after victory in Italy’s National Enactus Competition.

Enlisting the Inner Child to Learn About the “Lean Startup Model:” Gabriele Garofalo

Enlisting the Inner Child to Learn About the “Lean Startup Model:” Gabriele Garofalo

The workshop was hosted by the Institute for Entrepreneurship and run by Gabriele Garofalo, who used an interesting approach to engage the audience and teach us a tool that can be applied in a variety of settings.