Business and Marketing News

Getting Market Ready: Latin & Code Co-founder Melissa Rautenberg

Getting Market Ready: Latin & Code Co-founder Melissa Rautenberg

On November 12, 2020, Professor Silvia Pulino, Director of the JCU Institute of Entrepreneurship hosted Senior Inbound Strategist and Latin & Code Co-founder Melissa Rautenberg for an online talk on how to be market ready for investors.

Building a Brand Foundation: JCU Welcomes Brand Strategist Steven Picanza

Building a Brand Foundation: JCU Welcomes Brand Strategist Steven Picanza

JCU Business Administration Professor Silvia Pulino welcomed US Brand Strategy and Management expert Steven Picanza for a Zoom talk on building a solid Brand Foundation, on October 14, 2020.

JCU Welcomes Paolo Petrocelli from Rome Opera House

JCU Welcomes Paolo Petrocelli from Rome Opera House

Professor Antonella Salvatore welcomed Paolo Petrocelli to her class, “Made in Italy: the Italian Business Environment.” on February 11, 2020.

Professor Thomas Aichner Becomes Associate Editor of the Journal of Global Marketing

Professor Thomas Aichner Becomes Associate Editor of the Journal of Global Marketing

Thomas Aichner, Associate Professors of Marketing at John Cabot University, recently took on a new leadership role at the Journal of Global Marketing, a recognized international journal published by Taylor & Francis. Thomas Aichner, who has been a member of the Editorial Review Board since January 2017, is the new Associate Editor Western Europe and will be responsible to coordinate all submissions from this region.

Crazy4Art, A Smart Audio-guide to Experience Italian History & Art

Crazy4Art, A Smart Audio-guide to Experience Italian History & Art

JCU welcomed Irina Voytsekhovska and Raul Ricozzi of Crazy4art, in the context of Professor Antonella Salvatore’s class “Service Marketing.”

Professional Experience at DayBreakHotels.com: Alumni Kassym Kabylgali and Marco Canepa

Professional Experience at DayBreakHotels.com: Alumni Kassym Kabylgali and Marco Canepa

Alumni Kassym Kabylgali and Marco Canepa represented DayBreakHotels.com in Professor Antonella Salvatore’s “Retailing Applied to Fashion Industry” class.

JCU Welcomes Marketing Professor Thomas Aichner

JCU Welcomes Marketing Professor Thomas Aichner

Dr. Aichner is an Associate Professor of Marketing at JCU. He holds a joint PhD in marketing from the University of Padova and ESCP Europe Business School.

The Last Judgement Workshop: JCU Welcomes Nicola Sapio of Artainment

The Last Judgement Workshop: JCU Welcomes Nicola Sapio of Artainment

The JCU Institute for Entrepreneurship and the Center for Career Services invited Nicola Sapio, Communication & Marketing Director of Artainment Worldwide Shows, to be the guest speaker at “The Last Judgement Workshop - The Sistine Chapel Immersive Show”. The workshop focused on the creation process, the technological innovation, the marketing strategy and the creative effort of Giudizio Universale - The Sistine Chapel Immersive Show.

DayBreakHotels Company Testimonial: How to Market Hospitality Services

DayBreakHotels Company Testimonial: How to Market Hospitality Services

DayBreakHotels is the first online booking website and app focused on the reservation of hotel services offered exclusively for daytime use. On May 30, JCU welcomed Christiane Friedl, the company’s Senior Market Manager, to Professor Antonella Salvatore’s course “Principles of Marketing.”

Digital Marketing in the Luxury Field: Alumna Eleonora Costantini

Digital Marketing in the Luxury Field: Alumna Eleonora Costantini

Alumna Eleonora Costantini (Class of 2017) was invited to JCU to discuss her experience as a young professional working at Brioni fashion house.

Promoting Social Entrepreneurship: JCU Welcomes Dr. Nir Tsuk

Promoting Social Entrepreneurship: JCU Welcomes Dr. Nir Tsuk

John Cabot University welcomed Dr. Nir Tsuk, Social Entrepreneurship and Impact Investment Professor at New York University and Osaka University on Tuesday, April 9, 2019. The lecture was sponsored by the JCU Institute for Entrepreneurship and the Center for Career Services, and it was aimed at illustrating the meaning of social innovation and entrepreneurship.

Caffè Con Vista: The Coffee Cup With a Roman View

Caffè Con Vista: The Coffee Cup With a Roman View

Caffè Con Vista is an Italian brand that produces coffee cups which combine Italian tradition with art. Francesca Jacobone, Ely Rozenberg, and Stephen Paul Schneider were invited to John Cabot University for a lecture on Caffè Con Vista's brand within Prof. Salvatore's course "Made in Italy: the Italian Business Environment" on March 6. 

Competitive Models in the Pharmaceutical Industry: JCU Welcomes Representatives of So.Farma.Morra

Competitive Models in the Pharmaceutical Industry: JCU Welcomes Representatives of So.Farma.Morra

Prof. Antonella Salvatore welcomed representatives of the pharmaceutical company So.Farma.Morra to her course “Made in Italy: the Italian Business Environment,” on Monday, February 25. Founded by Alessandro Morra in 1980, So.Farma.Morra started as a small business in southern Italy. It has now turned into a large group that incorporates other companies, each specialized in a specific branch, including pharmaceutical distribution to pharmacies, import, export, communication, and marketing.

JCU Enactus Team Goes to Silicon Valley

JCU Enactus Team Goes to Silicon Valley

The JCU Enactus team goes to Silicon Valley to represent John Cabot University at the Enactus World Cup, after victory in Italy’s National Enactus Competition.

Enlisting the Inner Child to Learn About the “Lean Startup Model:” Gabriele Garofalo

Enlisting the Inner Child to Learn About the “Lean Startup Model:” Gabriele Garofalo

The workshop was hosted by the Institute for Entrepreneurship and run by Gabriele Garofalo, who used an interesting approach to engage the audience and teach us a tool that can be applied in a variety of settings.