Alessandro Signorini: How to Support a Dream Through Fundraising
March 28, 2019
Marketing Professor Alessandro Signorini was invited to talk about fundraising for NGOs in the context of JCU Service Learning seminars on March 5. Prof. Signorini talked about how Fundraising for NGOs really works, what kind of projects donors are most inclined to finance, and the power of telling individual stories about those who will benefit from donations.